Restructure the journey
Reorganized the site around the decisions visitors actually needed to make: understand Jim's work, explore coaching, bring him in to speak, discover his content, or start a conversation.
Case Study
Lead With Jim
A complete WordPress rebuild that turned years of coaching, speaking, podcasting, and content into one clear, scalable digital home.
STRATEGY · UX/UI · WORDPRESS · ELEMENTOR PRO · RESPONSIVE DEVELOPMENT · LAUNCH
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The Challenge
Years of meaningful work needed one clear place to live.
Jim had built years of coaching, speaking, podcasting, writing, and leadership content, but his existing WordPress site no longer reflected the depth or direction of the brand.
The challenge wasn't simply visual. Multiple offers and content channels needed to work together without overwhelming the visitor. The site needed clearer information architecture, stronger pathways into his services, and a platform structure that would be easier to manage as the business continued to grow.
The Strategy
We rebuilt the experience around clarity, trust, and next steps.
Connect the ecosystem
Brought the podcast, blog, newsletter, coaching, speaking, and supporting content into one intentional structure instead of treating them as disconnected parts of the brand.
Rebuild for growth
Rebuilt the site in Elementor Pro to create a cleaner, more flexible system that could support new content and offers without recreating the structural problems of the previous site.
What I Built
More than a redesign.
A better system underneath it.
The project moved beyond visual updates. The existing WordPress site was restructured and rebuilt to create a clearer experience for visitors and a more flexible foundation for Jim's growing body of work.
01
WordPress Rebuild
Rebuilt the existing WordPress experience using Elementor Pro, replacing the previous Divi-based structure with a cleaner, more manageable system.
WordPress · Elementor Pro
02
Information Architecture
Reorganized coaching, speaking, podcasting, blog content, newsletter, about information, and contact pathways into one cohesive site journey.
Strategy · UX · Content Structure
03
Responsive Implementation
Built and refined layouts across desktop, tablet, and mobile so hierarchy, navigation, content, and calls to action remained clear across screen sizes.
Responsive Design · UX/UI
04
Launch + Handoff
Managed implementation and launch while leaving the client with a site structure designed to support future content, offers, and continued business growth.
Implementation · Launch
Site Architecture
One connected ecosystem instead of disconnected content.
Home
Work With Me
Podcast
Blog
Newsletter
About
Contact
The Outcome
A clearer, more scalable website built around how the business actually works.
The finished site brought Jim's services and content into one cohesive experience, strengthened the presentation of his brand, and created clearer pathways from discovery to engagement.
Clearer decision paths
Visitors can move quickly between coaching, speaking, podcasting, written content, newsletter signup, and contact.
Stronger brand positioning
The new experience better reflects the depth of Jim's expertise and gives his work the professional presentation it had outgrown.
A maintainable foundation
The rebuilt WordPress structure provides a cleaner foundation for publishing, updating, and expanding the site as the business grows.
Project Snapshot
What was included.
Client Perspective
In Jim's words.
“HUGE HUGE HUGE shout out to Kayla Buckner who did the site for me. If you are looking to build a website, update your site, or just give it a new look, she is the person you need to chat with! Not only is she fantastic in design, she also has a psychology degree that allows her to build around the way people think. Highly reasonable and hyper professional!”
Your Story Next
Ready for a website that finally makes your work clear?
If you have built something meaningful, your website should help people understand it, trust it, and know exactly where to start.
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