Kayla Marie Collective

About • Design for clarity & conversion

A builder at heart — grounded in story, trust, and meaningful work.

A few pieces of me
Kayla working on a website layout
That one time that I was a tattoo apprentice.

I design with intention
so people feel understood, not overwhelmed.

I’ve spent years doing this work in ways that don’t always show up online.


Long before websites became my focus, I was learning how people move through the world — how trust is built, how stories are held, and how small moments of clarity can change the direction of a life.


I’ve worked in non-profits, in human services, alongside foster children and families in the system. I’ve supported anti-trafficking organizations doing hard, necessary work behind the scenes. In all of it, the thread was the same: human connection matters, and the way we show up for people matters even more.


Those experiences shaped how I see design.


I am deeply aware of how overwhelming systems can feel. How easily voices get lost. How often good intentions fail because they're buried under noise, complexity, or fear of being misunderstood.


I believe people's dreams can - and do- come true. Not through spectacle, but through alignment. Through clarity. Through spaces that invite honesty and movement instead of pressure.


I care about making a difference. About asking better questions. About creating work that nudges people just enough to feel uncomfortable in the right ways - the ways that lead to growth, choice, and change.


Now, I bring all of that into the digital spaces I build. Structure and beauty, without noise, without pressure.


My work is rooted in storytelling, visuals, and trust - but also in restraint. I design websites that respect attention, that hold space for nuance, and that help people feel steady enough to take their next step.


This isn't just design to me.


It's another way of helping something meaningful find it's footing in the world.

Who I help

This work is best suited for people who value clarity, pacing, and thoughtful presentation.

Best fit for

  • Coaches, authors, wellness brands, and creator-led businesses
  • People who need a calm, professional site that guides visitors clearly
  • Brands who want structure + beauty (not “template energy”)

Probably not a fit if

  • You want something rushed, overly salesy, or trend-chasing
  • You’re looking for a “throw it up and hope” site
  • You want dozens of pages before you have a clear offer
Fast Calm Clean Conversion-friendly

Why I do this

Most of my clients aren’t afraid of investing — they’re afraid of being misunderstood or overwhelmed by the process.

“Design should reduce overwhelm. A good site doesn’t just look nice — it helps someone feel oriented, supported, and ready to say yes.”

— Kayla Marie Collective

Client experience

“Kayla Marie Collective did an amazing job designing our website, KingdomWoodcraftTN.com. From start to finish, Kayla was professional, creative, and incredibly easy to work with.”

“She truly understood our brand and brought our vision to life with a clean, modern design that still feels authentic to our craftsmanship.”

Kingdom Woodcraft Custom Website Client View case study →

How it works

  1. 1

    Inquiry

    You tell me what you’re building and what you need.

  2. 2

    Plan

    I map your pages, structure, and clearest next steps.

  3. 3

    Build

    Design + setup + revisions until it’s ready to launch.

  4. 4

    Launch

    You go live with a clean system and clear CTA.

Recent work

Recent builds include paid client work for Kingdom Woodcraft and portfolio builds for SoulStone Inc.

View portfolio →