Selected Work

Work built around real problems.

Strategy, design, development, and digital experiences created for businesses that needed more than something pretty.

I work from the problem outward — clarifying what people need to understand, creating the structure that supports it, and building the experience that brings it to life.

Featured Case Studies

Real businesses.
Thoughtful solutions.

Each project started somewhere different. The common thread is understanding what was getting in the way, simplifying the path forward, and building something that works in the real world.

Lead With Jim website homepage
01

Website Rebuild · Leadership

Lead With Jim

A complete website rebuild for a leadership coach whose growing body of coaching, speaking, podcasting, writing, and content had outgrown the structure of his existing site.

My Role

Strategy · Information Architecture · Design Direction · WordPress Development · Responsive Implementation · Launch

Built With

WordPress · Elementor Pro · Custom CSS · Content Architecture

“Not only is she fantastic in design, she also has a psychology degree that allows her to build around the way people think.” — Jim Burgoon, Lead With Jim
View Case Study → View Live Site ↗
Born Motherhood website homepage
02

Website Transformation · Maternal Wellness

Born Motherhood

A growing motherhood brand had expanded beyond the website built to support it. The project reorganized a complex mix of services, education, shopping, and membership pathways into a clearer, calmer experience.

My Role

Strategy · UX Structure · Design Direction · Service Architecture · Shop Restructuring · Systems Integration

Outcome

A clearer conversion path and four discovery calls within the first 48 hours after launch.

View Case Study → View Live Site ↗
Kingdom Woodcraft website
03

Front-End Development · Local Business

Kingdom Woodcraft

An outdated WordPress site was replaced with a faster, lightweight custom build designed around the needs of a local craftsmanship business: credibility, quick navigation, clear inquiries, and measurable customer actions.

My Role

Strategy · Design · Front-End Development · SEO Foundations · Analytics · Deployment

Built With

HTML · CSS · JavaScript · Git · GitHub Pages · GA4

View Case Study → View Live Site ↗
Current Client Project

04 · Norwalk Sheds

Building a digital home for a local business from the ground up.

Norwalk Sheds needed more than a website. The project includes website strategy, information architecture, WordPress development, custom HTML and CSS, product and inventory structure, on-site photography, local search foundations, and a system the business owner can actually maintain after launch.

Strategy UX/UI WordPress Elementor HTML + CSS Photography Local SEO

Currently in development · Full case study after launch.

04

Across The Work

Strategy and execution live in the same room.

I don't separate the thinking from the build. These projects span business strategy, user experience, visual design, development, launch, and the systems that make the finished work useful.

01

Strategy + Structure

Website strategy, information architecture, service organization, user pathways, content hierarchy, and conversion planning.

02

Design + UX

UX/UI design, responsive layouts, visual systems, interaction decisions, and experiences built around how people actually move through information.

03

Development

HTML, CSS, JavaScript, WordPress, Elementor, React, responsive implementation, debugging, and front-end development.

04

Launch + Growth

SEO foundations, analytics, conversion tracking, DNS, deployment, platform migration, client handoff, and ongoing optimization.

HTML CSS JavaScript React REST APIs WordPress Elementor Git + GitHub SEO GA4

The Thread

The industries change.

The work underneath stays the same.

Whether the project is for a coach, creator, local business, or growing service brand, I start by understanding what has already been built, where people are getting lost, and what they need to understand next.

The goal isn't complexity. It's making the right things clear — then building the system that supports them.

Have Something To Build?

Let's make the next step clear.

Whether you need a new website, a strategic rebuild, or help turning a complicated idea into something people can actually use, tell me where you are and we'll figure out what comes next.

Start a Project