Portfolio
Selected builds and product work — clean structure, thoughtful
design, and clear next steps.
Each case study shows what changed, why it mattered, and how it
supports inquiries.
Mobile-first
Built to feel great on phones — not “shrunk down.”
SEO foundations
Clean structure, metadata, and crawl-friendly setup.
Tracked CTAs
Events + click tracking so you know what’s working.
Maintainable
Simple updates without tech spirals.
2–3 minute reads with before/after decisions, structure, and outcomes.
Strategic full reset for a doula and education-based business that had become scattered and overwhelming. Rebuilt for clarity, simplified navigation, restructured service pages, and rebuilt the shop and membership pathways into a cohesive, easy-to-use experience.
Mission-driven build for a trauma-informed nonprofit serving multiple audiences. Focused on calm pacing, intentional structure, and clear pathways without urgency or overwhelm.
Full website rebuild for a trades business that had outgrown its original site. Restructured for clarity, improved mobile usability, added SEO foundations, and implemented analytics tracking to support real, trackable growth.
A strategic demo build to show structure, tone, and how I reduce confusion in wellness booking flows.
Concept build for a solo wellness practice: service clarity, “best for” guidance, gentle CTAs, and local SEO structure without spammy vibes.
Additional builds and internal work beyond full case studies.
Grounded layout and clear structure built for readable flow and confident next steps.
Internal studio build focused on clear offers, stronger positioning, clean UX, SEO foundations, and conversion tracking informed by real user behavior.
I keep my project load intentionally small so each build gets focused strategy, thoughtful structure, and clean execution from start to launch.
In addition to client work, I design and build conversion-focused digital products.
Digital journal built for clarity, engagement, and a product-led sales flow.
I’m building a small line of calm, high-quality digital tools. New releases get added here as they launch.
Tell me what you’re building and where you’re stuck — I’ll recommend
the cleanest next step.
Clear scope, calm communication, and no pressure to commit.