A strategy-led nonprofit website designed for clarity, safety, and trust
Mission-driven build for a trauma-informed nonprofit serving multiple audiences. Focused on calm pacing, intentional structure, and clear pathways without urgency or overwhelm.
Portfolio
Websites built for calm, clarity, and conversion
Selected builds and product work — clean structure, thoughtful
design, and clear next steps.
Each case study shows what changed, why it mattered, and how it
supports inquiries.
Mobile-first
Built to feel great on phones — not “shrunk down.”
SEO foundations
Clean structure, metadata, and crawl-friendly setup.
Tracked CTAs
Events + click tracking so you know what’s working.
Maintainable
Simple updates without tech spirals.
Featured Case Studies
2–3 minute reads with before/after decisions, structure, and outcomes.
From outdated WordPress to a fast, trackable site that drives quotes
Full rebuild for a trades business: clean structure, mobile-first layout, SEO foundations, GA4 events, and domain go-live.
A services site built to attract aligned clients — and filter out the wrong ones
Internal studio build: outcome-led services, clean UX, SEO setup, and conversion tracking so the funnel can be improved with real data.
Concept case study
A strategic demo build to show structure, tone, and how I reduce confusion in wellness booking flows.
Serene Body Therapy — calm wellness structure that guides bookings
Concept build for a solo wellness practice: service clarity, “best for” guidance, gentle CTAs, and local SEO structure without spammy vibes.
Websites
Additional builds and in-progress work beyond full case studies.
Calm conversion layout for a story-driven brand
Grounded layout and clear structure built for readable flow and confident next steps.
More client work is underway
I take on a small number of builds at a time so every project gets focused attention. New case studies are added as projects go live.
- Clear scope + timeline upfront
- Calm, conversion-ready structure
- Launch support included
Digital Products
A premium ritual journal designed for depth + repeat use
Digital journal built for clarity, engagement, and a product-led sales flow.
More digital products are in progress
I’m building a small line of calm, high-quality digital tools. New releases get added here as they launch.
- Ritual journals + reflection tools
- Guided workbooks + prompts
- Simple, conversion-ready sales pages
- Services + pricing → Pick a tier, see what’s included, and understand the process quickly.
- Wellness websites → Calm, credibility-first structure for practices, studios, and clinics.
- Start a project → Share your goals — I’ll recommend the right tier and timeline.
Want a site that feels clear and actually converts?
Tell me what you’re building and where you’re stuck — I’ll recommend
the cleanest next step.
Clear scope, calm communication, and no pressure to commit.