Case Study • Client

Kingdom Woodcraft

From outdated WordPress to a fast, trackable site that supports quote-ready leads. Clean structure, quick load, clear navigation, and measurable actions (calls + inquiries).

Rebuild focus: speed, clarity, ownership, and tracking—without ongoing platform maintenance.

Goal

Make quote-ready actions obvious and measurable.

Approach

Custom build, content cleanup, domain/DNS handled correctly.

Result

Faster load, cleaner mobile browsing, tracking installed.

Kingdom Woodcraft website screenshot

Overview

Industry: Custom woodworking & renovations

Role: Strategy, design, front-end development, SEO foundations, analytics

Status: Live (paid delivery)

Key actions: Calls + inquiries tracked

Primary outcomes

  • Ownership: migrated off WordPress + plugin bloat
  • Performance: lightweight custom build for faster load
  • Clarity: cleaner structure + navigation on mobile
  • Measurement: GA4 + conversion events installed correctly
Start a Foundation Website →

A clean, fast build for small businesses that need leads—not complexity.

What was built

A modern, lightweight website that matches the craftsmanship—built to load quickly, read cleanly on mobile, and guide quote-ready customers to the next step.

  • Performance rebuild: custom structure (no builder bloat)
  • Decision-friendly layout: simplified navigation + scannable sections
  • Domain + DNS handled: clean launch without “site is down” chaos
  • SEO foundations: clean headings, metadata, canonical URLs
  • GA4 + conversion events: track calls and inquiries over time

Why this matters for local trades

Your work sells itself—your website just needs to look legitimate fast, load quickly, and make the next step obvious. Anything else is friction.

The challenge

The craftsmanship was premium— the website wasn’t. Mobile browsing felt clunky, WordPress upkeep was friction, and there was no clean measurement for calls or inquiries.

Outdated presentation

The site didn’t match the quality of the work, which weakens trust.

Mobile friction

People couldn’t quickly scan services and decide what to do next.

No measurement

Without tracking, you can’t tell what’s working or what to improve.

The approach

Rebuild for speed and ownership, simplify the decision path, and install tracking on the actions that matter—calls and inquiries.

  • Custom rebuild: faster load, fewer moving parts
  • Clean structure: navigation and content organized for quick scanning
  • Launch handled correctly: domain + DNS + deployment done without downtime stress
  • Analytics wired: GA4 + conversion events installed and verified

The outcome

A modern, stable site that loads quickly, reads cleanly on mobile, and supports quote-ready leads—with tracking in place so updates are based on behavior, not guesses.

  • Cleaner presentation that matches the work
  • Better mobile experience for fast browsing
  • Ownership + stability without plugin maintenance
  • Tracking in place for calls and inquiries

Optional support after launch

For local businesses, consistency matters more than constant changes. These add-ons keep the site working without making the owner manage it.

Website care

Small updates, support, and upkeep so the site stays current.

Local SEO tune-up

Improve visibility for nearby searches without stuffing keywords.

Conversion tune-ups

Tighten CTAs and layout based on tracked behavior.

Ask what fits best →

I’ll recommend the cleanest next step, not the biggest package.

Need a site that looks legitimate — and drives real inquiries?

If your current site feels dated, slow, or hard to use on mobile, we can rebuild it with clean structure, clear actions, and tracking installed correctly.

Next case study: Kayla Marie Collective →