Overview
This site was built to reduce decision friction: clear offers, clear outcomes, and a single primary action that moves the right people forward — without gimmicks.
Case Study • Studio
Kayla Marie Collective
A conversion-first studio site built to attract qualified inquiries — and gently filter out the wrong fit. Clear positioning, calm structure, and tracked CTAs so the site works like a decision path.
Internal studio build: created to act as a working conversion asset, not just a portfolio.
Goal
Make offers easy to understand — and easy to choose.
Approach
Outcome-led copy, one clear path forward, mobile-first structure.
Result
Clearer inquiries, fewer wrong-fit leads, and trackable conversions.
What was built
A lightweight studio site that functions like a guided decision path — built for clarity, credibility, and measurable next steps.
- Outcome-led service copy: helps visitors self-qualify quickly
- Clear conversion path: one primary CTA (“Start a Project”) supported by calm secondary links
- Mobile-first readability: scannable structure for fast browsing
- SEO foundations: clean headings, metadata, canonical URLs
- GA4 tracking: CTA events wired so decisions can be made with data
Why this works for service businesses
People don’t need more choices — they need clearer guidance. This build makes the next step obvious while keeping the tone calm and professional.
The challenge
A services site can look good and still not convert. The real problem was decision friction: broad positioning, unclear pathways, and no measurement.
Broad positioning
Vague copy attracts vague leads and creates endless back-and-forth.
No clear path
When every link feels equal, visitors hesitate instead of choosing.
Untracked actions
If CTAs aren’t measured, improvements turn into guesswork.
The approach
The strategy was straightforward: clarify who the work is for, describe outcomes (not features), make one next step obvious, and track the actions that matter.
- Clarity-first architecture: services structured for fast understanding
- Qualification built in: expectations set early to reduce wrong-fit inquiries
- Performance-minded build: semantic HTML + custom CSS (no builder bloat)
- Data-backed iteration: GA4 events on key CTAs for real insight
The outcome
The site now behaves like a conversion asset: clearer positioning, better-fit inquiries, and tracking in place to keep improving the experience.
- Clearer inquiries with less “what do I choose?” friction
- Fewer wrong-fit leads because boundaries and process are visible
- A calm, premium feel without fluff or urgency language
- GA4 event tracking so changes are guided by behavior
Selected screens & details
A closer look at structure, layout, and mobile-first decisions across the build.
Screens shown are representative — structure and clarity scale to each client’s needs.
Optional support after launch
If you want a site that stays sharp without eating your time, these add-ons keep things steady — quietly, consistently, and without a heavy lift.
Website care
Updates, small edits, and support so your site stays current without you managing it.
Local visibility
SEO foundations that help the right people find you — without keyword stuffing.
Conversion tune-ups
Improve clarity, pacing, and CTAs based on what visitors actually do.
Ask what fits best →
No pressure — I’ll recommend the cleanest next step.
Want a site that feels calm — and converts clearly?
If your services feel hard to explain, your inquiries are inconsistent, or your site isn’t guiding people to the next step, we can build a clearer structure without turning it into a sales machine.
Next case study: Serene Body Therapy →